Get LinkedIn Messages, Emails, Job Titles and more into Attio
Have you ever spent hours trying to find a working email address for someone who perfectly matches your ideal customer profile on LinkedIn?
Or perhaps you’d like to sync LinkedIn conversations to your CRM, or use accepted connection requests as a trigger for follow up sales activity? We’ve recently discovered a great addon for Attio that solves these problems. Groovin helps to create records with rich data, makes it easy to keep contact details up to date, and enriches records with professional email addresses - even when they’re not publicly listed on LinkedIn.
Combined with Attio workflows, this powerful combination turns LinkedIn activity into actionable, timely sales triggers.
The key benefits of Groovin + Attio integration
Job Change Detection – A Powerful Sales Trigger
When a contact updates their job title or company on LinkedIn, Groovin instantly flags the change when you next open their record in Attio. It also allows you to sync this information with a click of a button.
This is one of the highest-value sales triggers available: people who have just changed roles are often more open to new solutions, have fresh budgets, and are actively evaluating tools. Previous customers that are fond of your product or services are also ideal candidates for sales engagement when they move to a new business.
Email enrichment
Groovin will attempt to enrich contacts with verified professional email addresses directly from LinkedIn profiles - even if the email is not publicly visible on the profile. This is especially valuable for reaching new prospects who fit your ideal customer profile but have no email listed. No more manual guessing or expensive enrichment tools.
Keep all contact details up to date
Beyond jobs and emails, Groovin keeps other key fields current: company information, LinkedIn profile URL, headline, and more.
Your Attio records stay accurate without manual updates, reducing errors and saving hours of maintenance. This gets even more powerful when it is combined with Attio’s out of the box enrichment and AI attribute capabilities. Your teams can generate a full profile for a prospect, including background research, pain points and conversation starters - all without lifting a finger!
Unified view of LinkedIn activity in Attio
Key LinkedIn interactions (e.g. messages, comments and connection requests) can be also synced into Attio, giving your team complete visibility without leaving the CRM.
How to try Groovin yourself
Setting up Groovin is quick and straightforward:
Native app installation: Install the official Groovin app directly from the Attio App Marketplace (no coding required).
Connect your LinkedIn account
Configure sync rules: Choose which data to sync and set up workflows or notifications in Attio.
Test and activate: Run a test profile update to confirm real-time syncing and email enrichment works as expected.
Groovin comes complete with a free trial so you can give the solution a go without any upfront commitment.
