Blog

Plain-English writing on Attio, CRM and AI.

• How to use formula and rollup attributes in Attio (including conditional totals)
• Using Claude with Attio via MCP: A practical guide
• Affinity to Attio migration: Why fund managers are making the switch
• Attio vs Salesforce: An honest comparison for Australian SMBs
• Attio vs HubSpot: An honest comparison for Australian businesses
• Get LinkedIn Messages, Emails, Job Titles and more into Attio
• Turning email campaigns into real-time sales triggers: Integrating Mailchimp with Attio
• Benefits and methods of integrating your accounting platform with Attio
• Caught between rising business costs and CRM upsells: Why Australian businesses need an Attio consultant
• Elevate your prospect conversations with Attio’s AI research fields
• CRM evolution: Why legacy giants struggle with AI innovation
• Understanding CRM evolution: From legacy systems to modern solutions like Attio